Engagement & outreach
Cultural conversations, partner relationships, and the stories that bring people into the coalition. Stories and storytelling are a craft to transfer information when people are humble enough to listen.
The Plan
Build demand for regional seed
The goal is plain: build awareness and demand for food grown from local and regional seed. Everything else follows.
01
Build the coalition
Connect seed growers and encourage others to take up the work. We connect keepers, stewards, growers, and enthusiasts into one coordinated voice.
Phase one is working with people so voices are heard in conversations, committees, working groups, and partnership collaborations. You can also sign up for updates to help spread this work.
02
Grow awareness and demand
Partner organizations get consistent messaging and shared materials: videos, print pieces, social content, and adaptable icons that tie good food to good seed.
Buyers gain seed suited to their conditions. Sellers gain recognition for offering it. Eaters get higher quality food and are the consumer power with proof of concept.
03
Engage with standards
Our Standards working group sets the framework for what we promote while integrating the considerations we are hearing from hosted cultural conversations. The promotion is a living directory that points people to the seeds, companies, libraries, and seed producers in their own region via a map plus a symbol to spot when looking for seed.
How the work is organized
Four working groups
Standards
Finding language that works across cultures and keeping claims about seed origin trustworthy. This is where world-walking between current seed keeper paradigms transcends into relationship with the seed and land.
Education & campaign
Background material, focused toolkits, and a public campaign aim to invite curiosity about this forgotten topic while maintaining trustworthiness in the process. We want people to want to champion our work and logo while spreading their reason to support local seeds.
Governance & development
The structure, funding, and stewardship that keep the coalition durable and accountable.
Anticipated impact
A reinforcing cycle
Food you want
Ingredients from a known source connected to the spaces you live in. Demand for regional seed puts connection and better quality food back on the table.
A lighter ecological footprint
Plants suited to their place need less water, fewer inputs, and less petroleum. They hold up as the weather gets less predictable.
A fairer food system
Relationship with the seed upholds more fairness and care than a consolidated commodity market ever will. Local seeds scale to local money moving through local economies. Local seeds scale to dignity with knowledge keepers of seed traditions.
How it unfolds
From coalition to catalog.
- Phase 1
Coalition building
Gather the movement: sign-ons, member stories, and surveys that shape what the coalition stands for and asks for.
- Phase 1
Shared language
Working groups agree on words and materials that respect current, cultural, and ancestral stewards.
- Phase 2
Information hub
Publish the directory and regional maps that connect people to the seeds of their place.
- Phase 2
Seeds to people
Harvest season: a seed catalog and retail partnerships that put regional seed in people’s hands.
Help build it.
This campaign is powered by partners and in-kind capital. Add your hands, your organization, or your support.
Get involved →